
Don’t Compromise Your Standards.
Hey, I’m Voja
Creative mind, designer, and founder of FIVE POCKET - a platform where I bring together my love for denim, design, and storytelling.
From Stockroom to Studio / My journey started in 2005 as a stock boy at a legendary streetwear store in Vienna. That experience shaped a lifelong passion for denim and design, leading to roles in fashion wholesale before launching FIVE POCKET in 2017.
More Than a Brand / FIVE POCKET is a canvas for creative expression - where tradition meets innovation. From Japanese selvedge denim to printed and e-books, illustrations, and objects, everything I create is guided by one principle: “Don’t Compromise Your Standards.”
Crossing Borders of Creativity / What started with jeans evolved into something bigger. Today, I create fashion, home accessories, graphics, and books - celebrating design that lasts and stories that matter.
Whether you’re here for the jeans, the process, or the philosophy - thanks for joining the journey. Stay curious. Stay creative. - Voja

“Blue Jeans are the most beautiful thing since the gondola. “
– Diana Vreeland